Andy Carrigan
Creative Director / Writer
Captain Morgan was getting crushed by the perception it was a sophomoric booze brand. We said they needed someone cool, like John Wayne, or Michael Jordan. And that man just happens to be the face on their bottle. Let's tell thaaaat origin story across every platform as a content brand.
Director: Tom Hooper
Season two of the campaign, three longform films made a trilogy of one narrative millions of Captain fans followed online.
Director: Todd Field — Part 1
Part 2
Trilogy part 3
Captain's Conquest multi-player game for mobile. Bronze Cannes Lion
Social Responsibility X Iggy Pop
Captain's crew social films
Randomly, the individual getting shaved is me
